Scope
Art Direction | Event Branding | Social Media Design
Soul on the Sofa was an intimate live music series created to bring greater awareness to an event space in Columbia, SC, through intimate R&B/Soul performances geared toward a mature audience. With no existing brand to build from, the challenge was to develop the series including it's name, concept and visual identity and translate that vision into an elevated live experience without relying on a large decor budget.
I established a warm and intimate visual direction for Soul on the Sofa, developing the event logo, color palette, digital flyers, and social media graphics. Warm yellow and burnt orange were used to create a sunset-inspired gradient, complemented by cool tones of soft periwinkle, deep indigo, and dark teal.
I created individual promotional graphics highlighting each artist, along with a primary event flyer featuring the full lineup and event details. The graphics carried the series' visual identity across social media and gave each artist dedicated content to share with their own audience.
The graphics were also formatted as a social media carousel, making the event information easy to browse.
With a large open event space and a limited decor budget, lighting and a few intentional visual elements became key to the art direction. A sunset lamp carried the warmth from the brand's color palette, while a photo activation featuring a sofa, disco ball, and oversized SOS balloons reinforced the Soul on the Sofa name and created a branded photo opportunity for artists and attendees. Together, these elements helped transform the blank space to feel intimate, inviting, and memorable.
The result: A fully developed R&B/Soul music series with its own distinct identity, promotional assets, and live experience, bringing the original concept to life across both digital and physical spaces.
Photographer: Rod King
