While live music events are everywhere, Soul on the Sofa was created to feel intentional, intimate, and elevated. With no existing brand to build from, the challenge was to name, shape, and visually define the series from scratch, establishing a clear identity that immediately set the tone for the experience.
I established a warm, intimate visual direction for Soul on the Sofa and built a flexible system of branded assets to support promotion across platforms. This included the event logo, color palette, digital flyers, and social media graphics designed to reflect the intimate and elevated nature of the series.
These branded elements carried through the full digital rollout for the event and extended into the visual tone captured in the event photography, where elements from the original mood board came to life in the space at Suite Sixty. The project resulted in a fully realized visual identity used to introduce and consistently position the series.
Role: Creative Director & Graphic Designer (Visual Identity)
Photographer: Rod King
