Scope
Brand Strategy | Visual Identity | Product Photography | Social Media Graphics
Blaze & Breezy is a waterproof, hypoallergenic jewelry brand created to bridge the gap between fast-fashion and fine jewelry. The challenge was to create a visual identity that elevated the brand above fast fashion and reflected the quality and value of the jewelry.
I developed the visual identity for Blaze & Breezy, including the logo design, color palette, product packaging, website visuals, product photography, and social media graphics. Because waterproof wear is central to the brand, I incorporated water imagery into select graphics to help communicate the functionality of the jewelry.
For the color palette, I used classic black and white as the foundation, paired with a deep green and neon yellow. The neon yellow adds energy and accessibility, keeping the brand feeling fresh and approachable while creating contrast. It was also chosen to help the brand stand out in retail environments, vendor events, and other crowded spaces.
For the product photography, I styled the jewelry with pieces like a Vogue magazine, a white rose, a candle, and designer boots to curate an elevated feel.
The result: a full visual brand identity that positions Blaze & Breezy as an upscale alternative to fast-fashion jewelry.
