Heartstrings was a themed concert experience that required a cohesive visual identity to connect the artist's brand with the mood and concept of the event.
I established the creative direction for the photoshoot and defined the visual style used across all promotional materials. Using the photos as the foundation, I designed a three-part promotional carousel that introduced the event, announced ticket sales, and highlighted the upcoming dates.
I also designed a one-page calendar that served as both a keepsake for attendees and a promotional piece the artist could continue using beyond the concert.
The result is a cohesive set of visuals that established a consistent identity across digital and print materials.
Role: Creative Director & Graphic Designer (Visual Identity)
Photographer: Rod King
Makeup Artist: Tamekia Geer
