Scope
Creative Direction | Brand Development | Website Design & Management | Digital Design | Social Media
Southern Legacy is a digital publication created to address the need for greater visibility and recognition for music artists across the South. The challenge was to build a visual identity that felt credible and distinct from the start.
I developed the brand's identity, including the name, logo, color palette, font selections, and curated imagery to create the brand's visual direction.
Camel, black, and white create a timeless foundation, while pearl aqua adds vibrance and energy. Vivid orchid and lemon lime were added as secondary accent options, providing more variety and flexibility for educational content and resources, an extension of the brand and its mission.
I built the publication’s website using Squarespace, making it easy to add and update editorial content and resources as the platform grows. I composed the video header using imagery inspired by Southern landscapes, music, community, and nostalgia. Together, the imagery creates a sense of place and history that sets the tone for the Southern Legacy brand.
To support the marketing of published articles, I created a recurring visual system used to present featured artists across social media.
The result: A distinct visual identity and digital presence that give Southern Legacy a strong foundation to grow as a publication and resource for artists across the South.
