Scope
Creative Direction | Brand Development | Website Design & Management | Digital Design | Social Media
Southern Legacy was created to address the need for greater visibility and recognition for artists across the South. The challenge was to create a platform that could spotlight artists and their stories while building a distinct visual identity rooted in the culture and creative community of the region.
I developed the brand's identity, including the name, logo, color palette, font selections, and curated imagery to support the brand's visual direction. To support the marketing of published articles, I created a recurring visual system used to present featured artists across social media.
I also built the publication’s website, creating a cohesive digital presence across the brand's platforms.
The project continues to evolve as an ongoing publication, with responsibility for maintaining and updating the website, developing digital content, and shaping how stories and features are presented visually.
